After exploring the coffee culture of Asia and having a cup of coffee in Japan that changed our lives,

we decided to open HOC, House Of Coffee, in our home town Tel Aviv.




We have a strong will to share clean and bright cups of coffee with others.

Our goal is to provide a unique coffee experience using brilliant La Cabra beans, perfecting our crafts, and making each cup count.



Japanese aesthetics inspired us deeply and we adore the minimalistic design and modern art. 
In our house, we have hand-picked our favorite tableware items and coffee accessories which we are using in-house and are also available for you to purchase and enjoy at home. We have opened HOC to give you the ultimate experience, and to share our love for coffee, design, and hospitality.


Welcome to our House.
Welcome to HOC.


With Love,


Shiraz, Amir & HOC family